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#Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image

Resource identifiers

Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560

2211-9736

https://hdl.handle.net/10609/112846

10.1016/j.tmp.2019.100560

Origin

(O2 Repositori UOC)

File

Title:: #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Subject:: destination image; social media; virtual brand community; affective attributes; cognitive attributes; tourism products; place branding; imatge del destí; mitjans socials; comunitat de marca virtual; atributs afectius; atributs cognitius; productes turístics; imagen del destino; medios sociales; comunidad de marca virtual; atributos afectivos; atributos cognitivos; productos turísticos; Tourism; Turisme; Turismo
Description:: The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners.
Idioma:: English
Relationship:: Tourism Management Perspectives, 2019, 32; https://doi.org/10.1016/j.tmp.2019.100560
Author/Producer:: Garay, Lluis
Editor:: Tourism Management Perspectives
Other collaborators/producers:: Universitat Oberta de Catalunya (UOC)
Rights:: CC BY-NC-ND; http://creativecommons.org/licenses/by-nc-nd/3.0/es/; info:eu-repo/semantics/openAccess
Date:: 2020-04-06T09:26:05Z; 2019-10
Resource type:: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion
Format:: application/pdf

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2. < dc:creator > Garay, Lluis </ dc:creator >
3. < dc:contributor > Universitat Oberta de Catalunya (UOC) </ dc:contributor >
4. < dc:subject > destination image </ dc:subject >
5. < dc:subject > social media </ dc:subject >
6. < dc:subject > virtual brand community </ dc:subject >
7. < dc:subject > affective attributes </ dc:subject >
8. < dc:subject > cognitive attributes </ dc:subject >
9. < dc:subject > tourism products </ dc:subject >
10. < dc:subject > place branding </ dc:subject >
11. < dc:subject > imatge del destí </ dc:subject >
12. < dc:subject > mitjans socials </ dc:subject >
13. < dc:subject > comunitat de marca virtual </ dc:subject >
14. < dc:subject > atributs afectius </ dc:subject >
15. < dc:subject > atributs cognitius </ dc:subject >
16. < dc:subject > productes turístics </ dc:subject >
17. < dc:subject > place branding </ dc:subject >
18. < dc:subject > imagen del destino </ dc:subject >
19. < dc:subject > medios sociales </ dc:subject >
20. < dc:subject > comunidad de marca virtual </ dc:subject >
21. < dc:subject > atributos afectivos </ dc:subject >
22. < dc:subject > atributos cognitivos </ dc:subject >
23. < dc:subject > productos turísticos </ dc:subject >
24. < dc:subject > place branding </ dc:subject >
25. < dc:subject > Tourism </ dc:subject >
26. < dc:subject > Turisme </ dc:subject >
27. < dc:subject > Turismo </ dc:subject >
28. < dc:description > The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners. </ dc:description >
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        < dc:subject > social media </ dc:subject >
        
        < dc:subject > virtual brand community </ dc:subject >
        
        < dc:subject > affective attributes </ dc:subject >
        
        < dc:subject > cognitive attributes </ dc:subject >
        
        < dc:subject > tourism products </ dc:subject >
        
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        < dc:subject > mitjans socials </ dc:subject >
        
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        < dc:subject > atributs afectius </ dc:subject >
        
        < dc:subject > atributs cognitius </ dc:subject >
        
        < dc:subject > productes turístics </ dc:subject >
        
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  20. < dc:subject > virtual brand community </ dc:subject >
  21. < dc:subject > affective attributes </ dc:subject >
  22. < dc:subject > cognitive attributes </ dc:subject >
  23. < dc:subject > tourism products </ dc:subject >
  24. < dc:subject > place branding </ dc:subject >
  25. < dc:subject > imatge del destí </ dc:subject >
  26. < dc:subject > mitjans socials </ dc:subject >
  27. < dc:subject > comunitat de marca virtual </ dc:subject >
  28. < dc:subject > atributs afectius </ dc:subject >
  29. < dc:subject > atributs cognitius </ dc:subject >
  30. < dc:subject > productes turístics </ dc:subject >
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  38. < dc:subject > place branding </ dc:subject >
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  41. < dc:subject > Turismo </ dc:subject >
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1. < title > #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image </ title >
2. < creator > Garay, Lluis </ creator >
3. < contributor > Universitat Oberta de Catalunya (UOC) </ contributor >
4. < subject > destination image </ subject >
5. < subject > social media </ subject >
6. < subject > virtual brand community </ subject >
7. < subject > affective attributes </ subject >
8. < subject > cognitive attributes </ subject >
9. < subject > tourism products </ subject >
10. < subject > place branding </ subject >
11. < subject > imatge del destí </ subject >
12. < subject > mitjans socials </ subject >
13. < subject > comunitat de marca virtual </ subject >
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15. < subject > atributs cognitius </ subject >
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22. < subject > atributos cognitivos </ subject >
23. < subject > productos turísticos </ subject >
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5. < mods:identifier type =" citation " > Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560 </ mods:identifier >
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8. < mods:identifier type =" doi " > 10.1016/j.tmp.2019.100560 </ mods:identifier >
9. < mods:abstract > The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners. </ mods:abstract >
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13. < mods:accessCondition type =" useAndReproduction " > CC BY-NC-ND </ mods:accessCondition >
14. < mods:subject >
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  1. < mods:topic > comunitat de marca virtual </ mods:topic >
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  1. < mods:topic > imagen del destino </ mods:topic >
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  1. < mods:topic > medios sociales </ mods:topic >
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  1. < mods:topic > comunidad de marca virtual </ mods:topic >
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  1. < mods:topic > atributos afectivos </ mods:topic >
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  1. < mods:topic > productos turísticos </ mods:topic >
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  1. < mods:topic > place branding </ mods:topic >
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  1. < mods:title > #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image </ mods:title >
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1. < dc:title > #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image </ dc:title >
2. < dc:creator > Garay, Lluis </ dc:creator >
3. < dc:contributor > Universitat Oberta de Catalunya (UOC) </ dc:contributor >
4. < dc:subject > destination image </ dc:subject >
5. < dc:subject > social media </ dc:subject >
6. < dc:subject > virtual brand community </ dc:subject >
7. < dc:subject > affective attributes </ dc:subject >
8. < dc:subject > cognitive attributes </ dc:subject >
9. < dc:subject > tourism products </ dc:subject >
10. < dc:subject > place branding </ dc:subject >
11. < dc:subject > imatge del destí </ dc:subject >
12. < dc:subject > mitjans socials </ dc:subject >
13. < dc:subject > comunitat de marca virtual </ dc:subject >
14. < dc:subject > atributs afectius </ dc:subject >
15. < dc:subject > atributs cognitius </ dc:subject >
16. < dc:subject > productes turístics </ dc:subject >
17. < dc:subject > place branding </ dc:subject >
18. < dc:subject > imagen del destino </ dc:subject >
19. < dc:subject > medios sociales </ dc:subject >
20. < dc:subject > comunidad de marca virtual </ dc:subject >
21. < dc:subject > atributos afectivos </ dc:subject >
22. < dc:subject > atributos cognitivos </ dc:subject >
23. < dc:subject > productos turísticos </ dc:subject >
24. < dc:subject > place branding </ dc:subject >
25. < dcterms:abstract > The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners. </ dcterms:abstract >
26. < dcterms:dateAccepted > 2020-04-06T09:26:05Z </ dcterms:dateAccepted >
27. < dcterms:available > 2020-04-06T09:26:05Z </ dcterms:available >
28. < dcterms:created > 2020-04-06T09:26:05Z </ dcterms:created >
29. < dcterms:issued > 2019-10 </ dcterms:issued >
30. < dc:type > info:eu-repo/semantics/article </ dc:type >
31. < dc:identifier > Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560 </ dc:identifier >
32. < dc:identifier > 2211-9736 </ dc:identifier >
33. < dc:identifier > https://hdl.handle.net/10609/112846 </ dc:identifier >
34. < dc:identifier > 10.1016/j.tmp.2019.100560 </ dc:identifier >
35. < dc:language > eng </ dc:language >
36. < dc:relation > Tourism Management Perspectives, 2019, 32 </ dc:relation >
37. < dc:relation > https://doi.org/10.1016/j.tmp.2019.100560 </ dc:relation >
38. < dc:rights > http://creativecommons.org/licenses/by-nc-nd/3.0/es/ </ dc:rights >
39. < dc:rights > info:eu-repo/semantics/openAccess </ dc:rights >
40. < dc:rights > CC BY-NC-ND </ dc:rights >
41. < dc:publisher > Tourism Management Perspectives </ dc:publisher >
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  1. < dc:title > #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image </ dc:title >
  2. < dc:creator > Garay, Lluis </ dc:creator >
  3. < dc:contributor > Universitat Oberta de Catalunya (UOC) </ dc:contributor >
  4. < dc:subject > destination image </ dc:subject >
  5. < dc:subject > social media </ dc:subject >
  6. < dc:subject > virtual brand community </ dc:subject >
  7. < dc:subject > affective attributes </ dc:subject >
  8. < dc:subject > cognitive attributes </ dc:subject >
  9. < dc:subject > tourism products </ dc:subject >
  10. < dc:subject > place branding </ dc:subject >
  11. < dc:subject > imatge del destí </ dc:subject >
  12. < dc:subject > mitjans socials </ dc:subject >
  13. < dc:subject > comunitat de marca virtual </ dc:subject >
  14. < dc:subject > atributs afectius </ dc:subject >
  15. < dc:subject > atributs cognitius </ dc:subject >
  16. < dc:subject > productes turístics </ dc:subject >
  17. < dc:subject > place branding </ dc:subject >
  18. < dc:subject > imagen del destino </ dc:subject >
  19. < dc:subject > medios sociales </ dc:subject >
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  21. < dc:subject > atributos afectivos </ dc:subject >
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  23. < dc:subject > productos turísticos </ dc:subject >
  24. < dc:subject > place branding </ dc:subject >
  25. < dc:description > The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content. Conducting a quantitative content analysis of a sample of some 1500 tweets in the Spain brand community on Twitter (#visitspain) has allowed the author to (1) identify stakeholders, (2) explore the nature and distribution of affective and cognitive attributes, (3) analyse relationships among those attributes and with tourism products and place brands, and (4) observe potential seasonal variations over the year. Findings indicate the need to consider those elements as relevant recommendations for practitioners. </ dc:description >
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  30. < dc:identifier > Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32(), -. doi: 10.1016/j.tmp.2019.100560 </ dc:identifier >
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