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Linked Open Data
#TocaDesigual, campaña creativa basada en la sinestesia como punto de reconexión y captación de un nuevo target
Resource identifiers
http://hdl.handle.net/10230/52021
Origin
(e-Repositori. Repositori Digital de la UPF)

File

Title:
#TocaDesigual, campaña creativa basada en la sinestesia como punto de reconexión y captación de un nuevo target
Subject:
sinestesia
sensorialidad
sentidos
campaña creativa
engagement
insight
Description:
Treball de fi de grau en Publicitat i Relacions Públiques
Tutora: Gabriela Pedranti Bracaccini
Idioma:
Spanish; Castilian
Author/Producer:
Rivas Mayag, Juan Camilo
Rights:
© Tots els drets reservats
info:eu-repo/semantics/openAccess
Date:
2021
Resource type:
info:eu-repo/semantics/bachelorThesis
Format:
application/pdf

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