Fitxa

Títol:

#Fringe, audiences, and fan labor: Twitter activism to save a TV show from cancellation

Matèria:

Fan activism

Social media

Fan labor

Television

Twitter

Descripció:

This article describes how TV fans make strategic use of Twitter as a tool for activism to launch “Save Our Show” campaigns and highlights a shift toward a collaborative relationship between fan activists and producers in the context of these campaigns, shaped by deep transformations in the media ecosystem and viewing measurement techniques. Based on participant observation and qualitative content analysis, I explore the case of the Twitter campaign led by a fandom dedicated to FOX’s science fiction television series Fringe (2008–13). In my examination, I argue that fans’ expert understanding of Twitter’s affordances and the audience measurement market are crucial for a series to achieve renewal. In parallel, I suggest that the power negotiation between fans and networks can be substituted by a direct cooperation that indirectly might benefit both creators’ labor for the show and advertisers’ investments. However, despite this scenario where fans enjoy a better position to influence networks’ decisions, their labor on social media may be yet another device for self-commodification and exploitation.

Idioma:

English

Relació:

International journal of communication. 2017;11(2017):2071-92.

Autor/Productor:

Guerrero Pico, María del Mar

Editor:

University of Southern California. Annenberg School for Communication

Drets:

© 2017 (Mar Guerrero-Pico). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.

https://creativecommons.org/licenses/by-nc-nd/4.0/

info:eu-repo/semantics/openAccess

Data:

2017

Tipus de recurs:

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Format:

application/pdf

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